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Introduction.

At Sportsmith, we take your right to privacy seriously and want you to feel comfortable using our Web site. This Privacy Policy deals with personally identifiable information (referred to as "Data" below) that may be collected by Sportsmith. This Privacy Policy does not apply to other entities that we do not own or control or persons that are not our employees or agents or within our control. Please take time to read our Term of Use.

1. Use of Site.

Each time you use or cause access to our Web site, you agree to be bound by this Privacy Policy. If you do not wish to be bound by this Privacy Policy, please exit our Web site now. Your remedy for dissatisfaction with our Web site is to stop using our Web site. Your Agreement with us regarding compliance with this Privacy Policy becomes effective immediately upon commencement of your use of our Web site.

2. Collection of Data.

Our registration process requires only a valid e-mail address and a password. Providing us with other information is at your option. Please note that your e-mail address or any other submissions that you make on this site may contain your real name or other personally identifiable information and, as a result, such information may appear on this site. Like many Web sites, we may also automatically receive general information that is contained in our server log files such as your IP address and cookie information. Information about how advertising may be served on this site (if at all) is set forth below.

3. Use of Data.

We may use Data to customize and improve your user experience on this site. We will make efforts so that your Data will not be provided to third parties unless (i) it is provided for otherwise in this Privacy Policy; (ii) we obtain your consent, such as when you choose to opt-in or opt-out to the sharing of Data; (iii) a service provided on our site requires the interaction with or is provided by a third party; (iv) pursuant to legal process or law enforcement; (v) we find that your use of this site violates this Privacy Policy, our Terms of Use and any other usage guidelines on this site; (vi) it is deemed reasonably necessary by us to protect our legal rights and/or property; or (vi) this site is purchased by a third party whereby such third party shall be able to use the Data in the same manner as set forth in this Policy. In the event you choose to use links that appear on our site to visit other Web sites, you are advised to read the privacy policies that appear on those sites.

4. Anonymous Data Collection.

Cookies. A cookie is a file that is placed by a Web site either on a computer's hard drive or within its temporary memory. Cookies can benefit you in many ways. They can improve Web site loading speeds and store personal preferences when returning to a favorite Web site. By visiting this Web site, you may transmit certain non-personal information such as an IP address, browser used and your time of visit. Cookies can be restricted through various methods, although doing so can materially affect your browsing experience. Please visit the Interactive Advertising Bureau for more information about monitoring and controlling the cookies you encounter. Our Web site does require users to enable cookies for logging in to your Sportsmith account. Disabling cookies may not allow you the ability to login to your account.

5. Google Services.

In our efforts to improve the browsing experience of you, the user, we have entered into an agreement with Google, Inc. to make use of Google Analytics and other Google services. These services may make use of cookies, and these cookies are designed to personalize and improve your browsing experience by gathering non-personal information and using it to shape the advertisements that appear during your browsing session. Google stores the information collected by the cookie on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. By using this Web site, you consent to the processing of data about you by Google in the manner set out above. For additional reading, and information on opting out of cookies, visit https://policies.google.com/

6. Google AdWords and Remarketing.

We use AdWords remarketing through a third party vendor, Google, to market our site across the World Wide Web. We place a cookie on a browser, which Google in turn utilizes to generate an ad on a third party Web site. You may opt out of the AdWords service by visiting the Google Advertising Preference Center Web site at https://www.google.com/ads/preferences/. Additionally, you may visit the Network Advertising Initiative's opt-out page to learn more about opting out of third party cookies. https://thenai.org/opt-out/

7. Electronic Communications.

If you have created an account and supplied an e-mail address to Sportsmith.net, you may receive regular e-mails related to your purchase(s), your account and other sales, special offers and new features on our Web site. Except for e-mails you may receive that are related to your purchase(s) from Sportsmith, you may elect to opt-out of receiving any other e-mail correspondence from Sportsmith. Please contact us if you would like to opt-out and no longer receive certain electronic communications from Sportsmith.

8. Credit Card Information.

Credit card information that credit authorizers and you provide for any purchase of products on this site will only be used to process the transactions you request.

9. Editing or Deleting Your Account Information.

We provide you with the ability to edit the information in your user account information that you provided to us during registration by using the "My Account" feature on this site. You may request deactivation of your user account by contacting us. Content or other data that you may have provided to us and that is not contained within your user account, such as posts that may appear within our forums, blog or product reviews, may continue to remain on our site at our discretion even though your user account is deactivated. Please see our Terms of Use for more information. In addition, as further described above, you may opt-out of the storage and retention of cookies through browser settings or through services provided by Google and Network Advertising Initiative.

10. Changes to this Privacy Policy.

We may make changes to this Policy from time to time. We will notify you of any substantial changes to this Policy either by posting a prominent announcement on our Web site and/or, if applicable, by sending a message to the e-mail address you have provided to us.

11. No Guarantees.

While this Privacy Policy states our standards for maintenance of Data and we will make efforts to meet them, we are not in a position to guarantee these standards. There may be factors beyond our control that may result in disclosure of data. As a consequence, we disclaim any warranties or representations relating to maintenance or nondisclosure of Data.

12. Contact information.

If you have any questions about this Policy or our Web site, please feel free to contact us

13. Your information is secure.